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Branding

The foundation for everything a brand is and does, it includes all the elements of its core identity, voice, communications, and behaviors.

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01

Brand Strategy

The distillation of a brand’s value proposition, promise and ambitions, strategically crafted to set it apart from competitors.

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02

Brand Architecture

The organizing structure of a brand’s portfolio in a way that specifies the roles and nature of the relationships between its entities.

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03

Brand Naming

Our rigorous naming process ensures that your brand’s name and programs align with your strategy, culminating in a name that’s memorable and effective.

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04

Brand Story

Every brand has a story to tell, and your new story is waiting to be told. Rooted in strategy, we'll craft language that resonates internally and externally.

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05

Logo & Visual Identity

We treat every brand’s visual identity as an art form that strategically uses color, typography, imagery, and more to create a unique design aesthetic.

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Test

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Advertising

Today, advertising and brand communications are as much a science as an art. No matter the channel, a sound brief, inspiring insight, and creative platform are essential for success.

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01

Creative Concept Development

As an agency, we do not believe in one-off advertising ideas. We always look to develop a creative platform that naturally expresses itself across all channels and assets.

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02

Digital & Social

With deep experience and curiosity in all things digital, we’re on top of the ever-changing landscape and help our clients optimize across the ecosystem of digital channels.

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Traditional Advertising Channels

In a digitally-led world, traditional mediums still play important roles. A strong conceptual platform is essential to seamlessly connect multi-channel campaigns.

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Experience

We believe that the brand experience is the brand and that a brand is the sum of all its customer interactions. It’s still the lens through which we approach everything we do.

01

Defining The Brand Experience

The feelings and perceptions that result from a brand’s customer interactions are the brand experience. We start by defining the experience you want your customers to have.

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02

Customer Journey Mapping & Optimization

We map, analyze, optimize, and brand your customer journey to strengthen the bond with your customers and ensure every touchpoint resonates and achieves its objectives.

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03

Experience Design

Brand experience design considers sensory, affective, behavioral, and intellectual interactions, and we are experts at crafting experiences that strategically leverage these dimensions.

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04

Experience Playbooks

Our proprietary approach brings to life how a brand speaks, acts, and behaves via experience playbooks to promote a unified connection between a brand and all its stakeholders.

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Activation

Branding requires internal and external activations. At Starfish, we design strategic plans that detail which channels to leverage for each target audience segment. This helps us outline the assets and initiatives to develop across various channels and mediums.

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Marketing Strategy

An integrated, vetted marketing strategy and plan are critical to effectively activate a brand. We help you define key objectives and articulate the components of a successful plan.

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02

Website Design

Using best-in-class UX/UI design principles, we elevate your brand's online presence via our integrated digital design approach.

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03

Digital Marketing

With a deep understanding of emerging technologies and trends like CTV and OTT, we develop comprehensive digital and creative platforms to achieve the defined KPIs.

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Culture

Company culture reflects a brand’s internal values, behaviors, and spirit. A living entity, we have the tools and insights to help you nurture it to its most optimal state.

01

Employer Branding

Employer branding is the internal and/or external marketing of the employee experience. Critical to a brand's success, it shapes an organization’s perception in the marketplace.

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02

Internal Communications

Internal comms are critical to a strong brand and employee experience. Together, we can work to create galvanizing, strategic initiatives to inform and inspire your workforce.

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03

Change Management

Change management is not only an operational challenge, it is a brand challenge. Every shift, whether in strategy, structure, technology, or culture, directly impacts how employees experience the brand internally and how customers experience it externally.

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Let's talk.

Let's talk about how we can help bring your brand to life.

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