Branding
The foundation for everything a brand is and does, it includes all the elements of its core identity, voice, communications, and behaviors.
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Today, advertising and brand communications are as much a science as an art. No matter the channel, a sound brief, inspiring insight, and creative platform are essential for success.
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We believe that the brand experience is the brand and that a brand is the sum of all its customer interactions. It’s still the lens through which we approach everything we do.
Activation
Branding requires internal and external activations. At Starfish, we design strategic plans that detail which channels to leverage for each target audience segment. This helps us outline the assets and initiatives to develop across various channels and mediums.
Culture
Company culture reflects a brand’s internal values, behaviors, and spirit. A living entity, we have the tools and insights to help you nurture it to its most optimal state.